What does it tell us about learners if only 8% of courses bought are actually ever finished? Most folks will go to learn something new (usually to solve a problem they are experiencing) but their learning process never goes deeper than just writing a page of notes and then throwing them into the abyss of discarded learnings.
In a world where sales are often equated with networking and relationship-building, consider the age-old debate that sales isn't about the product or price, nor is it about the significance or the number of your connections, but in the trust people place in your capabilities to help them.
For sales leaders and business owners, focusing a lot on just making more sales, getting more leads, and sending out more proposals might seem good. But the problem is that they tell us what happened, not what's going to happen.
Salespeople can sometimes get so tied up in the passion of our product or service we can often experience blindspots in seeing that our product (probably) isn't the most important thing in our prospects world.
